[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tocco.sk\/styri-slova-veduce-k-uspechu\/#Article","mainEntityOfPage":"https:\/\/www.tocco.sk\/styri-slova-veduce-k-uspechu\/","headline":"\u0160tyri slov\u00e1 ved\u00face k \u00faspechu","name":"\u0160tyri slov\u00e1 ved\u00face k \u00faspechu","description":"Marketingov\u00fd mix zah\u0155\u0148a \u0161tyri pojmy, ktor\u00fdm je skuto\u010dne nutn\u00e9 venova\u0165 pozornos\u0165, pokia\u013e o\u010dak\u00e1vame \u00faspech. Tieto \u0161tyri slov\u00e1 s\u00fa takou pom\u00f4ckou, ktor\u00e1 n\u00e1m v podstate praktickej\u0161\u00edm","datePublished":"2025-03-01","dateModified":"2025-03-01","author":{"@type":"Person","@id":"https:\/\/www.tocco.sk\/author\/#Person","name":"tocco.sk\n","url":"https:\/\/www.tocco.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d693d76da4b3c2905ed32515295d3c5b2b37600a891f276917d3d592948bcc60?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d693d76da4b3c2905ed32515295d3c5b2b37600a891f276917d3d592948bcc60?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tocco.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.tocco.sk\/wp-content\/uploads\/img_a284895_w2034_t1518430225.jpg","url":"https:\/\/www.tocco.sk\/wp-content\/uploads\/img_a284895_w2034_t1518430225.jpg","height":0,"width":0},"url":"https:\/\/www.tocco.sk\/styri-slova-veduce-k-uspechu\/","about":["Business"],"wordCount":404,"articleBody":"Marketingov\u00fd mix zah\u0155\u0148a \u0161tyri pojmy, ktor\u00fdm je skuto\u010dne nutn\u00e9 venova\u0165 pozornos\u0165, pokia\u013e o\u010dak\u00e1vame \u00faspech. Tieto \u0161tyri slov\u00e1 s\u00fa takou pom\u00f4ckou, ktor\u00e1 n\u00e1m v podstate praktickej\u0161\u00edm \u0161t\u00fdlom napovie, ak\u00fdm podstatn\u00fdm faktorom sa treba venova\u0165 miesto toho, aby sme boli zm\u00e4ten\u00ed z 1000 pou\u010diek a r\u00f4znych navz\u00e1jom odli\u0161uj\u00facich a meniacich sa situ\u00e1ci\u00ed \u010di r\u00e1d z mnoh\u00fdch str\u00e1n. Preto vznikla tak\u00e1to pom\u00f4cka \u0161tyroch slov, ktor\u00e1 je v\u0161ak nadmieru v\u00fdsti\u017en\u00e1. T\u00fato praktick\u00fa met\u00f3du orientovania sa v marketingu pozn\u00e1me pod jednoduchou skratkou 4 P.\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Pre\u010do pr\u00e1ve 4 P? Ide o \u0161tyri ve\u013emi potrebn\u00e9 pojmy, ktor\u00e9 s \u00faspe\u0161n\u00fdm marketingom jednozna\u010dne s\u00favisia. Tie pojmy s\u00fa v\u0161ak ozna\u010den\u00edm v anglickom jazyku, av\u0161ak ich preklad nie je komplikovan\u00fd. Ale mal by som na za\u010diatok u\u017e kone\u010dne nap\u00edsa\u0165 ich origin\u00e1lne znenie.\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Product, Price, Place, PromotionV preklade:\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Produkt, Cena, Miesto, ReklamaTak\u017ee pekne po rade.I.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Produkt– Ak\u00fd druh produktu \u010di tovaru chceme vyr\u00e1ba\u0165, respekt\u00edve pred\u00e1va\u0165 na trhu. No e\u0161te lep\u0161ie, zamyslie\u0165 sa nad t\u00fdm, po akom produtke je na trhu dopyt, alebo ak\u00fd tovar by skr\u00e1tka zaujal \u010do najviac kupuj\u00facich. N\u00e1sledne si premysl\u00edme dizajn, balenie, \u010das \u010di pozornos\u0165, ak\u00fa venujeme kvalite produtku a podobne. V tomto smere si v\u0161ak hne\u010f na za\u010diatku m\u00f4\u017eeme ujasni\u0165, \u010di chceme pred\u00e1va\u0165 tovar, alebo poskytova\u0165 ur\u010dit\u00e9 slu\u017eby. Nemus\u00ed sa teda jedna\u0165 \u010disto iba o produkty.II.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Cena– Ur\u010di\u0165 \u010do najvhodnej\u0161iu cenu pre n\u00e1s i pre trh. Samozrejme aby sme boli ziskov\u00ed, no na druhej strane by\u0165 si vedom\u00ed cien konkurencie, aby sme vysokou cenou zbyto\u010dne potencion\u00e1lnych z\u00e1ujemcov neodr\u00e1dzali. Na druhej strane v\u0161ak vyu\u017ei\u0165 ur\u010dit\u00fa cenu, ktor\u00e1 by bola najide\u00e1lnej\u0161ia pre n\u00e1s, av\u0161ak i na trhu pre z\u00e1kazn\u00edkov, aby sme ich oslovili.III.\u00a0\u00a0\u00a0\u00a0 Miesto– Vybra\u0165 polohu, kde by si n\u00e1s v\u0161imlo \u010do najviac z\u00e1ujemcov. To v\u0161ak z\u00e1le\u017e\u00ed aj od druhu n\u00e1\u0161ho podnikania.IV.\u00a0\u00a0\u00a0 Reklama– Neb\u00e1\u0165 sa na za\u010diatok investova\u0165 do reklamy, m\u00f4\u017ee sa n\u00e1m to vr\u00e1ti\u0165 vo vysokej n\u00e1v\u0161tevnosti, predsa bez povedomia o na\u0161ej \u010dinnosti by z\u00e1kazn\u00edci neboli.                                                                                                                                                                                                                                                                                                                                                                                        4.6\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0160tyri slov\u00e1 ved\u00face k \u00faspechu","item":"https:\/\/www.tocco.sk\/styri-slova-veduce-k-uspechu\/#breadcrumbitem"}]}]