[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tocco.sk\/marketing-v-prostredi-internetu\/#Article","mainEntityOfPage":"https:\/\/www.tocco.sk\/marketing-v-prostredi-internetu\/","headline":"Marketing v prostred\u00ed internetu","name":"Marketing v prostred\u00ed internetu","description":"V\u0161eobecne m\u00f4\u017eeme ozna\u010di\u0165 marketing ako pr\u00e1cu s\u00a0trhom, ktor\u00fd ur\u010duje dopyt a\u00a0ponuka s\u00a0cie\u013eom vyv\u00edja\u0165 \u010dinnos\u0165, ktor\u00e1 bude podporova\u0165 predaj v\u00fdrobkov, produktov a\u00a0slu\u017eieb. Naproti tomu internet ako","datePublished":"2025-03-05","dateModified":"2025-03-05","author":{"@type":"Person","@id":"https:\/\/www.tocco.sk\/author\/#Person","name":"tocco.sk\n","url":"https:\/\/www.tocco.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d693d76da4b3c2905ed32515295d3c5b2b37600a891f276917d3d592948bcc60?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d693d76da4b3c2905ed32515295d3c5b2b37600a891f276917d3d592948bcc60?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tocco.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.tocco.sk\/wp-content\/uploads\/img_a280255_w2034_t1493279996.jpg","url":"https:\/\/www.tocco.sk\/wp-content\/uploads\/img_a280255_w2034_t1493279996.jpg","height":0,"width":0},"url":"https:\/\/www.tocco.sk\/marketing-v-prostredi-internetu\/","about":["Www"],"wordCount":354,"articleBody":"V\u0161eobecne m\u00f4\u017eeme ozna\u010di\u0165 marketing ako pr\u00e1cu s\u00a0trhom, ktor\u00fd ur\u010duje dopyt a\u00a0ponuka s\u00a0cie\u013eom vyv\u00edja\u0165 \u010dinnos\u0165, ktor\u00e1 bude podporova\u0165 predaj v\u00fdrobkov, produktov a\u00a0slu\u017eieb.Naproti tomu internet ako celosvetov\u00e1 po\u010d\u00edta\u010dov\u00e1 sie\u0165, ktor\u00e1 sl\u00fa\u017ei na komunik\u00e1ciu a\u00a0prezent\u00e1ciu inform\u00e1ci\u00ed prostredn\u00edctvom webov\u00fdch str\u00e1nok, je pre oblas\u0165 marketingu zauj\u00edmavou, a\u00a0v\u00a0dne\u0161nej dobe nevyhnutnou, oblas\u0165ou, v\u00a0ktorej sa m\u00f4\u017ee marketing realizova\u0165.Spojenie marketingov\u00fdch pracovn\u00fdch n\u00e1strojov s\u00a0propaga\u010dn\u00fdmi mo\u017enos\u0165ami internetu sa v\u00a0modernom slovn\u00edku ozna\u010duje aj ako e-marketing.E-marketing sa v\u00a0spolupr\u00e1ci s\u00a0internetov\u00fdmi str\u00e1nkami sna\u017e\u00ed potencion\u00e1lnych z\u00e1kazn\u00edkov zauja\u0165 prostredn\u00edctvom r\u00f4znych propaga\u010dn\u00fdch postupov, ktor\u00e9 prezentuj\u00fa konkr\u00e9tne tovary, produkty a\u00a0slu\u017eby v\u00a0oblasti ponuky.D\u00e1 sa poveda\u0165, \u017ee e-marketing vyu\u017e\u00edva slu\u017eby internetu na propag\u00e1ciu svojich vlastn\u00fdch marketingov\u00fdch aktiv\u00edt, ktor\u00e9 m\u00e1 k\u00a0dispoz\u00edcii. Ide toti\u017e o\u00a0kvalitat\u00edvne nov\u00fa a\u00a0modern\u00fa formu marketingu, ktor\u00e1 m\u00e1 v\u00a0dne\u0161nej dobe nezastupite\u013en\u00e9 miesto.Cie\u013eom je, samozrejme, tak ako v\u00a0klasickom marketingu, vyvola\u0165 u\u00a0potenci\u00e1lneho z\u00e1kazn\u00edka dopyt po t\u00fdchto produktoch, ktor\u00e9 s\u00fa v\u00a0ponuke. Je preto potrebn\u00e9 z\u00e1kazn\u00edkov predov\u0161etk\u00fdm zauja\u0165, z\u00edska\u0165 si ich a\u00a0nesk\u00f4r aj dlhodobo udr\u017ea\u0165.D\u00f4le\u017eit\u00fa \u00falohu v\u00a0tejto oblasti hraj\u00fa internetov\u00e9 vyh\u013ead\u00e1va\u010de, ktor\u00e9 maj\u00fa pom\u00f4c\u0165 pou\u017e\u00edvate\u013eom n\u00e1js\u0165 na webovej ponuke to, \u010do potrebuj\u00fa a\u00a0h\u013eadaj\u00fa, tak\u017ee je potrebn\u00e9 zauja\u0165 nielen vyh\u013ead\u00e1vaj\u00facich, ale aj samotn\u00e9 vyh\u013ead\u00e1va\u010de, ktor\u00e9 t\u00fato \u010dinnos\u0165 sprostredk\u00favaj\u00fa.D\u00e1 sa poveda\u0165, \u017ee s\u00fa\u010dasn\u00e9 firmy bez oblasti e-marketingu nem\u00f4\u017eu by\u0165 \u00faspe\u0161n\u00e9 v\u00a0konkuren\u010dnom boji s\u00a0ostatn\u00fdmi subjektami, ktor\u00e9 sa na trhu nach\u00e1dzaj\u00fa, a\u00a0preto je t\u00e1to oblas\u0165 nevyhnutnou podmienkou akejko\u013evek marketingovej \u010dinnosti, ktor\u00e1 ma za \u00falohu zvidite\u013eni\u0165 a\u00a0udr\u017ea\u0165 organiz\u00e1ciu v\u00a0prostred\u00ed trhu postavenom na z\u00e1kladn\u00fdch princ\u00edpoch ponuky a\u00a0dopytu.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (10 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Marketing v prostred\u00ed internetu","item":"https:\/\/www.tocco.sk\/marketing-v-prostredi-internetu\/#breadcrumbitem"}]}]