[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.tocco.sk\/aj-reklama-moze-byt-zla\/#Article","mainEntityOfPage":"https:\/\/www.tocco.sk\/aj-reklama-moze-byt-zla\/","headline":"Aj reklama m\u00f4\u017ee by\u0165 zl\u00e1","name":"Aj reklama m\u00f4\u017ee by\u0165 zl\u00e1","description":"Navrhovanie rekl\u00e1m stoj\u00ed peniaze. \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Zatia\u013e \u010do pozit\u00edvny vplyv reklamy prin\u00e1\u0161a eur\u00e1 na predaj, negat\u00edvny vplyv c\u00edtia t\u00ed, ktor\u00ed s\u00fa cie\u013eom reklamy. Cie\u013eom reklamy je","datePublished":"2025-03-01","dateModified":"2023-04-25","author":{"@type":"Person","@id":"https:\/\/www.tocco.sk\/author\/#Person","name":"tocco.sk\n","url":"https:\/\/www.tocco.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d693d76da4b3c2905ed32515295d3c5b2b37600a891f276917d3d592948bcc60?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d693d76da4b3c2905ed32515295d3c5b2b37600a891f276917d3d592948bcc60?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"tocco.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.tocco.sk\/wp-content\/uploads\/img_a283550_w2034_t1511785543.jpg","url":"https:\/\/www.tocco.sk\/wp-content\/uploads\/img_a283550_w2034_t1511785543.jpg","height":0,"width":0},"url":"https:\/\/www.tocco.sk\/aj-reklama-moze-byt-zla\/","about":["Business"],"wordCount":353,"articleBody":"Navrhovanie rekl\u00e1m stoj\u00ed peniaze.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Zatia\u013e \u010do pozit\u00edvny vplyv reklamy prin\u00e1\u0161a eur\u00e1 na predaj, negat\u00edvny vplyv c\u00edtia t\u00ed, ktor\u00ed s\u00fa cie\u013eom reklamy. Cie\u013eom reklamy je prezentova\u0165 produkt v \u010do najlep\u0161om svetle. V kreat\u00edvnom procese existuje ur\u010dit\u00fd priestor. Probl\u00e9m nast\u00e1va, ke\u010f dramatiz\u00e1cia prekro\u010d\u00ed hranicu do falo\u0161n\u00e9ho predstavovania produktu. V\u00fddatn\u00e9 pokuty m\u00f4\u017eu by\u0165 v\u00fdsledkom falo\u0161nej reklamy. Priama reklama na lieky na predpis vy\u00fastila do nerealistick\u00fdch o\u010dak\u00e1van\u00ed o \u00fa\u010dinnosti liekov a ich ved\u013eaj\u0161\u00edch \u00fa\u010dinkoch pod\u013ea \u0161t\u00fadie.Hlasov\u00e9 preh\u013eady d\u00e1vaj\u00fa liekom nev\u00fdhodu, ale vizu\u00e1lne obr\u00e1zky ukazuj\u00fa zdrav\u00e9 a \u0161\u0165astn\u00e9 \u013eud\u00ed. Nie je nezvy\u010dajn\u00e9 po\u010du\u0165, \u017ee aj smr\u0165 m\u00f4\u017ee by\u0165 ved\u013eaj\u0161\u00edm \u00fa\u010dinkom lieku na predpis. V\u00fdrobky na ochranu kr\u00e1sy a zdravie tie\u017e nemusia sp\u013a\u0148a\u0165 svoje s\u013euby, \u010do vedie k zbyto\u010dn\u00fdm spotrebite\u013esk\u00fdm eur\u00e1m.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Zrieknutie sa pr\u00e1v sa \u010dasto skr\u00fdva vo ve\u013emi malom p\u00edsmene na obaloch produktov a mimo reklamn\u00fdch spotov. Reklama je zakorenen\u00e1 v kult\u00fare, od detsk\u00fdch programov v sobotu r\u00e1no a\u017e po\u00a0 telev\u00edzne spr\u00e1vy. Reklama propaguje filmy aj prostredn\u00edctvom umiest\u0148ovania produktov. Na z\u00e1klade obr\u00e1zkov, ktor\u00e9 vidia v reklame, \u017eeny \u010dasto c\u00edtia, \u017ee by mali by\u0165 tenk\u00e9 a kr\u00e1sne, aj zatia\u013e \u010do s\u00fa matky materskej. Reklama uv\u00e1dza, \u017ee mu\u017ei musia by\u0165 pekn\u00ed, vysok\u00ed, atletick\u00ed, starostliv\u00ed man\u017eelia, prem\u00fd\u0161\u013eav\u00ed otcovia a v\u0161adepr\u00edtomn\u00ed. Tieto obr\u00e1zky s\u00fa \u010dasto nere\u00e1lne a nedosiahnute\u013en\u00e9.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Existuje prepojenie medzi reklamou na potraviny a preferenciami det\u00ed, pokia\u013e ide o to, \u010do bud\u00fa spotrebova\u0165. Reklamy pre ve\u013ea sladk\u00fdch obiln\u00edn povzbudzuj\u00fa deti, aby po\u017eiadali svojich rodi\u010dov o tieto konkr\u00e9tne produkty – bez oh\u013eadu na to, \u010di s\u00fa v\u00fdrobky pre deti dobr\u00e9 a zdrav\u00e9. Nie je n\u00e1hodou, \u017ee najsilnej\u0161ie reklamovan\u00e9 hra\u010dky po\u010das sviato\u010dnej sez\u00f3ny sa stan\u00fa najpred\u00e1vanej\u0161\u00edmi. Deti s\u00fa n\u00e1chyln\u00e9 a ovlivniteln\u00e9 na reklamu.                                                                                                                                                                                                                                                                                                                                                                                        4.7\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Aj reklama m\u00f4\u017ee by\u0165 zl\u00e1","item":"https:\/\/www.tocco.sk\/aj-reklama-moze-byt-zla\/#breadcrumbitem"}]}]